#Airtel4G Is The Hero!

That is called the innovative result - the #Airtel4G Network from Airtel India, which had challenged us. Thanks to the fact that I belong to the new generation where we are unstoppable in terms of browsing and expecting tremendous results from whatever we do over the internet.

I belong to the generation that is dynamic, multi-tasking and most of the time on the move. But then I want each minute of the day to be utilized to the maximum extent in terms of my knowledge, enjoyment and actions.

I prefer to drive fast, but ensure I don’t drive rash. I prefer to browse most of the time during the day, but I ensure that I don’t let it go waste. I download a lot on the internet, on the move, through my mobile, as I love music, movies and of course audio books.

I was facing this crunch of speed so far because all my planned downloads never used to happen as per my stipulated time frame. I remember when I had selected five audio books to be downloaded on my mobile from a particular site, while I was commuting to my college, and I could hardly download two. I used to fail in downloading movies or a complete music album in one go, earlier.

Now I have #Airtel4G. What I was not able to achieve during one day, is now accomplished in a matter of hours. That is the beauty of 4G. In fact my friends now envy me for the results I am able to derive from my 4G network.

The speed at which the downloads happen, the speed at which  the maps work so accurately, the speed at which I am able to sync my heavy project files and coding files with the space I have on cloud, is fabulous. No doubt, my need for speed has increased, and so has my data consumption. But then, as long as it fulfills my requirements and makes me happy, it is worth investing in. Moreover it is the results that matter more than anything.

4G works with the speed of a bullet. It takes almost half the time to download a file that it used to consume on 3G. Now there are no download failures. Delays have gone out of my dictionary. My file uploads are happening now in real time without any consideration of where I am and what I am doing. I am able to perform live video streaming download and upload and that too with a fabulous speed.

I think if you don’t have 4G network, you are losing out on the real enjoyment of browsing, streaming, downloading and uploading. Forget everything and just go for it. #Airtel4G is a hero in disguise and every person in this perpetually connected world deserves to experience it, at least once. 

Have You Accepted The #Airtel4G Challenge?

Ours is a nation whose citizens are perpetually hungry. Hungry in terms of various resources. Be it a better lifestyle or improved facilities at our disposal, we always demand more.
We aim for the pinnacle, by promoting such desires which aim 'high'. We dislike high prices, though. ;)

When it comes to connectivity, we leave no stone upturned to ensure that all our devices operate at lightning fast speed. I remember when, with the advent of 3G, people went nutsy and their joy knew no bounds to realize that life had been made effortless, by the second. Naturally, it felt good to know that I would be able to enjoy an even more seamless browsing experience, over my preferred network, on the go than before.

All hopes of our country's people, however, were dashed when in came the array of scams concerning the Spectrum. In the game of communication and connectivity, the choice of spectrum and it s transparency is a pre-requisite which governs all favorable outcomes.

Airtel - @AirtelIndia, which is the network, I'm currently on, has made a clever move by introducing a new player - #Airtel4G into the coveted tournament and it seems a winner already!

4G was launched nationwide today, with a very interesting television advert, which also seems to be the talk of the town. It lays a claim and proposes a challenge to the viewer. Airtel claims to have introduced the fastest network, the Indian consumer base has ever subscribed to. Airtel also promises to a consumer's bills for life if he/she manages to beat the speed of #Airtel4G.

I always marvel at Airtel's marketing strategies. Their signature jingle is the first thing, I'm reminded of, at the mention of their name. This one commercial was engaging too, to an extent that I was prompted to explore all its fine details!

Given  the following features, I'm sure you would love to settle for 4G too.

• High-speed performance is the most basic requirement for us, in this nation. Point. 
• Fast video streaming is meant for students like me, who wish to learn, on the go, through video tutorials of sorts. Point.
• Ease of use is what governs the likability of any product/service. User-friendliness and effortlessness score a Point.

The most impressive point which brings the ball entirely in Airtel's court is that #Airtel4G is being offered at the SAME price as 3G! 

Isn't that AWESOME? 

You do not have to tackle the tradeoff between Price and Speed.
No. Not At All.

All you need to experience this fastest network is a 4G ready device, a 4G SIM and a 3G data pack. You can get the SIM delivered to your doorstep, free of cost.

If you have a 4G device with a 3G plan, you can access 4G speeds instantly with the 4G SIM.

Airtel offers a unique 4G SIM delivery service, wherein any Airtel user with a 4G handset can tweet using #GetAirtel4G to get a 4G SIM delivered to their home for free.

Once a user tweets #GetAirtel4G he gets a reply from @AirtelIndia handle directing the user to a link where a user need to enter his details for SIM delivery.

What are you waiting for? :D

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Would You Balance Or Crash Your Diet?

Ever since we were kids, we have been taught the importance of adopting a balanced diet in our daily lifestyle.

Children have been made to understand how significant it is to have three square meals in a day, which are rich in a variety of nutrients, vitamins and minerals so as to aid proper development of their bodies and to keep all types of deficiency diseases at bay. 

As alluring as junk food items are, and as yummy as they may seem to be, the taste of these fast-food items is what weighs heavy on the health of an individual. Junk food is said to be devoid of all nutritional content, while being high on the taste factor, just like sedatives which degrade the health of an individual. 

It is no wonder then that there are news bulletins being televised proclaiming how many kids fall prey to this evil monster of ill-health every other day and are thus affected by obesity, hypertension and all other such diseases which could be life-threatening in the long run. 

On the other hand, there are some fitness freaks too, who end up pursuing crash diets to attain a fitter and more desirable body shape. Although these sort of 'one step solutions' seem miraculously ideal, they end up having an even more adverse effect than the former on the individual's health! 

Well, of course excess of anything is bad, but the same goes for deprivation also! These crash diets aim for rapid results in a short span of time, which in affects the body, because it does not get enough time then, to adjust itself to the change in food habits! 

While crash diets end up relying only on a certain food group for a certain period of time.  As most of them are very monotone and severely restrict the calorie intake, crash diets can be a pain to sustain oneself. 

Moreover, you may also take up various risks if you decide to embrace a crash diet. The slowing down of your metabolism, loss of muscle, weakening of the bones, potentially leading to osteoporosis, deprivation of essential nutrients, weakening of your immune system, cardiac stress and heart palpitations are some of the many risks which come attached with the label of crash dieting!

Having said that, I rely on a natural product to keep a check on my weight. Honey has helped me over the years to see that I sustain my body shape at least, if I am unable to reduce my weight. 

Who better than Dabur to trust for providing me with the sweeter and healthier alternative of adopting a Honey Diet so that I don't end up eating all bland food, while my taste buds crave for something yummier! :) 

It is because of honey's inherent purity and goodness, that it is endowed with various vitamins and minerals, along with the requisite amounts of iron and calcium. I can say #HoneyDietIsHere and honey is a sweeter and healthier alternative for all of us. :)

Quick Cricket, Thanks To UC Web!

Indians are true devotees when it comes to the sport of Cricket. With the Master Blaster, the God of Cricket, Sachin Tendulkar hailing from home soil, it comes as a no-brainer that Cricket is the game which is thought to be the national game of the country.

On the international front too, we have had sportsmen, no less than magicians, weaving their magic with their sportsmanship and the humble bat, helmet and pads. People love this magic, which has spread far and wide, across the seven seas.

In India, to be specific, it would be like picking the needle from the haystack if I were to tell you to spot an Indian who does not profess his love for the sport. Ironically, we Indians are too devoted to the game. For us, the entire world would be in one pan and the game of cricket in another, on the weighing scales, to be frank.

Who can forget the countless matches when India clashes with Pakistan on the field, and our sweet-sour relationship with our dear neighbouring country, surfaces during each World Cup tournament!

6-0 and मौका-मौका - even the advertising agencies know what allures Indians the most! We are like that, uniting as a nation for a simple sport, whilst being divided over petty issues of casteism and religion, otherwise.

Most of us, however, have to choose our profession over passion. More often than not, it is the exam stress for us students, and those board meetings for employees which lead us to a topic of debate - 'Exam OR Game', 'Job OR Match'!
More often than not, our fast-paced lifestyle makes it even more difficult for us, to buck up in the race of time and to grab hold of some relaxing pursuit. There is a need for speed, in all that we do, and all that we experience.

In the event of a golden opportunity to lay back and rest for a while, the demon of buffering surfaces even when we attempt to watch a live telecast of the game on our so-called smartphones.
Eventually, out of frustration, we decide to call it off and call it a day.

Recently, one of my friends introduced me to the lightning fast speed of the UC Browser, which has been marketed by UC Web, to enable the quintessential Indian to enjoy the game, sans any unwanted interruptions. I was really impressed by the effortless streaming of the proceedings of the game, on this particular browser.

Moreover, it is being endorsed by one of my all-time favorite cricketers, Yuvraj Singh. #YuviSurfsUC, they say. Well, if you have such an illustrious personality vouching for the reliability of a brand, it serves the purpose right. Just like Yuvi's sixers which land high across the boundaries, UC Web has also hit a sixer, by introducing the Indian audience to UC Cricket! :)

Zenfone2 Goes Social!

Being a proud owner of an ASUS Zenfone 5, I was elated when I had heard that ASUS would be launching the ASUS Zenfone2, which would be surpassing the standard set by Zenfone 5, and creating its own identity in this competitive world.

I had been fortunate enough to even attend the official launch at the Kingdom of Dreams in the presence of ASUS Global CEO, Mr. Jerry Shen and other senior officials from ASUS. Also, it was expected to be a starry affair with popular names from the film fraternity, of the likes of the Nawab of Pataudi, Saif Ali Khan, ace photographer Dabboo Ratnani and singer, Aditi Singh Sharma in attendance.

I marveled at the excellence in the craftsmanship of ASUS Zenfone2, and was equally impressed by their social media marketing strategies, which had brought the outstanding features, possessed by ASUS Zenfone2, to the limelight.

Fear not, because ASUS Zenfone2 a.k.a. Agent Z is here. Armed with 13 MP PixelMaster Camera, and Dual-Color Real Tone Flash, Agent Z shoots like a trained assassin! You are set to get the perfect clicks, thanks to the enhanced sensitivity, even in low-light mode, without doubt.

Agent Z is to be driven like a champion racer. Powered by lightning fast 4 GB RAM and Intel Atom Processor, you're bound to get work done in the blink of an eye!

Agent Z makes sure that it owns the red carpet, thanks to its incredible design, a trademark of the ASUS flagship.

ASUS has made sure that they capture the attention of the Indian audience by focusing on the capability of ASUS Zenfone2, namely the unmatched quality of the PixelMaster, with the popular campaigns on various social media platforms.

Two such campaigns are the ASUS Zenfone2 India Unseen Project, wherein the best snaps from all over India, capturing the beautiful heritage of the mainland have been invited from Zenfone2 users with the tagline - Let's See The Unseen, and the ASUS Zenfone2 Night Walkers, wherein a group of over 150 Mumbai Instagrammers gathered to see what others can't see with the incredible ASUS Zenfone2.

I am mighty impressed with ASUS as a brand, and with their interesting social media marketing campaigns. :)