Showing posts with label cricket. Show all posts
Showing posts with label cricket. Show all posts

Wednesday, July 08, 2015

Quick Cricket, Thanks To UC Web!

Indians are true devotees when it comes to the sport of Cricket. With the Master Blaster, the God of Cricket, Sachin Tendulkar hailing from home soil, it comes as a no-brainer that Cricket is the game which is thought to be the national game of the country.

On the international front too, we have had sportsmen, no less than magicians, weaving their magic with their sportsmanship and the humble bat, helmet and pads. People love this magic, which has spread far and wide, across the seven seas.

In India, to be specific, it would be like picking the needle from the haystack if I were to tell you to spot an Indian who does not profess his love for the sport. Ironically, we Indians are too devoted to the game. For us, the entire world would be in one pan and the game of cricket in another, on the weighing scales, to be frank.

Who can forget the countless matches when India clashes with Pakistan on the field, and our sweet-sour relationship with our dear neighbouring country, surfaces during each World Cup tournament!

6-0 and मौका-मौका - even the advertising agencies know what allures Indians the most! We are like that, uniting as a nation for a simple sport, whilst being divided over petty issues of casteism and religion, otherwise.

Most of us, however, have to choose our profession over passion. More often than not, it is the exam stress for us students, and those board meetings for employees which lead us to a topic of debate - 'Exam OR Game', 'Job OR Match'!
More often than not, our fast-paced lifestyle makes it even more difficult for us, to buck up in the race of time and to grab hold of some relaxing pursuit. There is a need for speed, in all that we do, and all that we experience.

In the event of a golden opportunity to lay back and rest for a while, the demon of buffering surfaces even when we attempt to watch a live telecast of the game on our so-called smartphones.
Eventually, out of frustration, we decide to call it off and call it a day.

Recently, one of my friends introduced me to the lightning fast speed of the UC Browser, which has been marketed by UC Web, to enable the quintessential Indian to enjoy the game, sans any unwanted interruptions. I was really impressed by the effortless streaming of the proceedings of the game, on this particular browser.

Moreover, it is being endorsed by one of my all-time favorite cricketers, Yuvraj Singh. #YuviSurfsUC, they say. Well, if you have such an illustrious personality vouching for the reliability of a brand, it serves the purpose right. Just like Yuvi's sixers which land high across the boundaries, UC Web has also hit a sixer, by introducing the Indian audience to UC Cricket! :)



Sunday, April 26, 2015

#CrashthePepsiIPL: Pepsi Saved the Game Quite Intelligently



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This ad “Pepsi Saved The Game” in the Crash the Pepsi IPL gallery is quite intelligently created. Whilst proclaiming  Pepsi as the hero of the game, it not only saves the game of cricket but also brings in the smiles and happiness back on the faces of young players aspiring to play cricket. In the advert, the guys plan to play cricket and thus have all gathered in the park. They have all the gaming equipment like bat, ball, pads etc. except the stumps.

Now, everyone of us knows that in the absence of stumps it will be impossible to play cricket, even if you are planning to play in a street or in a park. Even the kids playing cricket need to have stumps though they might not use all the accessories of the game. Logically, stumps are one of the basic requirements for playing cricket and cannot be counted as the accessories. The same happens in the ad too when all the guys are worried and finally plan to call it off as they would not be able to play cricket in the absence of stumps. All their plans to gather in the park and play cricket together go haywire.

Then come the moments of the climax, when one of them opens a bottle of Pepsi and takes a sip. The moment the first sip of Pepsi is gulped down, a bright and brilliant idea pops into the mind of the girl. The next moment you see stumps put up there, in place. Each stump towers up with the help of three Pepsi bottles. The stumps look more than professional and natural, well in place and the game starts well.

On second thoughts, there is a deeper message associated with the video. We do encounter moments in life when all of a sudden, a plan goes haywire due to some shortcoming or the other. That is the moment to contain yourself and rely on determination. That is the only moment when you can either carry on with a fight to chalk out a solution or to be depressed and turn towards a dead-end of the road. That is the moment when a sip of Pepsi can do miracles in your life by bringing in a light at the end of the tunnel, at the right time. That is the moment which gives you a brighter idea to get to the solution and escape the turmoil.

For that sake, this ad conveys a lot to all of us. It gives us a lesson of life.



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