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Saturday, August 08, 2015

Have You Accepted The #Airtel4G Challenge?



Ours is a nation whose citizens are perpetually hungry. Hungry in terms of various resources. Be it a better lifestyle or improved facilities at our disposal, we always demand more.
We aim for the pinnacle, by promoting such desires which aim 'high'. We dislike high prices, though. ;)

When it comes to connectivity, we leave no stone upturned to ensure that all our devices operate at lightning fast speed. I remember when, with the advent of 3G, people went nutsy and their joy knew no bounds to realize that life had been made effortless, by the second. Naturally, it felt good to know that I would be able to enjoy an even more seamless browsing experience, over my preferred network, on the go than before.



All hopes of our country's people, however, were dashed when in came the array of scams concerning the Spectrum. In the game of communication and connectivity, the choice of spectrum and it s transparency is a pre-requisite which governs all favorable outcomes.

Airtel - @AirtelIndia, which is the network, I'm currently on, has made a clever move by introducing a new player - #Airtel4G into the coveted tournament and it seems a winner already!




4G was launched nationwide today, with a very interesting television advert, which also seems to be the talk of the town. It lays a claim and proposes a challenge to the viewer. Airtel claims to have introduced the fastest network, the Indian consumer base has ever subscribed to. Airtel also promises to a consumer's bills for life if he/she manages to beat the speed of #Airtel4G.

I always marvel at Airtel's marketing strategies. Their signature jingle is the first thing, I'm reminded of, at the mention of their name. This one commercial was engaging too, to an extent that I was prompted to explore all its fine details!



Given  the following features, I'm sure you would love to settle for 4G too.


  • High-speed performance is the most basic requirement for us, in this nation. Point. 
  • Fast video streaming is meant for students like me, who wish to learn, on the go, through video tutorials of sorts. Point.
  • Ease of use is what governs the likability of any product/service. User-friendliness and effortlessness score a Point.


The most impressive point which brings the ball entirely in Airtel's court is that #Airtel4G is being offered at the SAME price as 3G! 

Isn't that AWESOME? 

You do not have to tackle the tradeoff between Price and Speed.
No. Not At All.

All you need to experience this fastest network is a 4G ready device, a 4G SIM and a 3G data pack. You can get the SIM delivered to your doorstep, free of cost.

If you have a 4G device with a 3G plan, you can access 4G speeds instantly with the 4G SIM.

Airtel offers a unique 4G SIM delivery service, wherein any Airtel user with a 4G handset can tweet using #GetAirtel4G to get a 4G SIM delivered to their home for free.

Once a user tweets #GetAirtel4G he gets a reply from @AirtelIndia handle directing the user to a link where a user need to enter his details for SIM delivery.



What are you waiting for? :D

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