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Sunday, April 19, 2015

Of Beauty And Elegance, With Kose And IndiBlogger!

Last week, I had the good fortune of attended the recently concluded #KoseMeet at Hyatt Regency organized by Kose, a pioneer in cosmetics, of Japanese origin and home to Indian Bloggers, IndiBlogger. The IndiBlogger Team extended a warm invite to all lady bloggers in Delhi and almost till the D-day it was appearing to be an all-women meet.

It was just a couple of days before the event when few male bloggers' profile were being shown in the invitee list at IndiBlogger. The event started at 1730 hours in the evening and concluded at around 2130 on 10th of this month. There was a huge gathering of bloggers joined by a small group of retailers. After all it was an important event for all those who were even remotely to cosmetics, beauty and makeup, fashion or lifestyle in one way or the other.

With a plan of investment of over 40 crore for the Indian market, most of which would be spent in marketing and branding activities, Kose has launched their Spawake range of products in a big way. There is a tie-up with an Indian cosmetic company to manufacture the product in India so that the price competition is taken care of well.

The event started with registration and tea and soon after the ball was in IndiBlogger's court to initiate the introductory sessions. First, we were acquainted with newbies and first-timers followed by an exercise for each blogger to meet as many fellow bloggers and get acquainted, while procuring one personal possession of theirs. It was a fun and interactive session.

Kose Corporation India has set foot in India, with their first product range Spawake. It was formally announced by Takashi Nomura, the Director and CEO, India.

Bollywood diva Aditi Rao Hydari has been chosen as the brand ambassador for launch of Spawake in India. The moment she came on stage, it was quite exciting and then the product range was unveiled and the print adverts launched formally. Aditi shared her experience for the time while she was busy with their advertising team and how she had become a die-hard fan of Spawake products.

A Spawake face cream as a sample was provided for, at each bloggers' table for us to feel and admire its texture. It was quite marvelous. After the product launch, there were a series of group photographs being clicked with Aditi following a breathtaking dance performance.

The event was drawn to a close with the buffet spread being declared open. An exquisite Spawake hamper boasting of a choicest collection of their creations was waiting for us, to be handed over before we left the venue after witnessing this exclusive product launch.

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