CaratLane, without a doubt, is a pioneer in the jewelry industry in India. The brainchild of Mithun Sacheti and Srinivasa Gopalan established ten years back in 2008, CaratLane had a vision to make beautiful jewelry accessible, affordable and forever wearable.
With alluring collections that draw inspiration for ther design from modern roots - that is an amalgam of past and presest - CaratLane has been a one-stop-shop for the jewelry enthusiast in me.
CaratLane's craftsmanship draws from the core concept of empowering the modern-age woman who is a confident lady out there to conquer the world with her dreams. Quite recently, CaratLane joined hands with Tanishq - India’s largest retail jeweler - from the house of Titan, and is now a Tanishq partnership.
Titan Company Limited has strategically invested in CaratLane to work towards a common objective of providing a distinctive shopping experience that fits like a glove with today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewelry brand.
Known for its signature jewelry-buying experience across all platforms, CaratLane now has over 42 brand stores across the country with the newest one being launched in Indirapuram at Vikas Marg, being store number 12 in Delhi NCR alone.
CaratLane also pioneered a unique Try@Home feature for jewelry buyers in the country, where customers can book an appointment, get their desired jewelry delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewelry buyers to try multiple pieces without, literally, having to putting them on.
The trinity of Virtual Try On, Perfect Look App, Try@Home functions keeping customer convenience and a hassle-free experience as its focus. Tapping into major metro and mini metro cities, with designs that are set apart from the run-of-the-mill ideologies, CaratLane impresses me with each new collection, and Noor-E-Kashmir, taking the lead from saffron, Pahalgam, Jhelum, and all such entities associated with heaven on Earth, is no exception.
On the occasion of launch of the new CaratLane store, Founder and CEO Mithun Sacheti had this to say.
“Delhi is one of our key markets as our simplistic yet trendy designs are very well received and loved by the consumers here. This has encouraged us to launch our twelfth store which will help us make modern jewelry even more accessible. Located on East Delhi’s most prominent area Vikas Marg, the Shankar Vihar store will give users easy access to our jewelry including our latest collection ‘Noor-e-Kashmir’ inspired by the mesmerizing colors of the Valley. Like all our other stores, here too we've created a whole new world of precious jewelry - beautifully urbane and edgy designs for everyday wear.”
Designed for a truly omnichannel experience, a visit to any CaratLane store is always a delight.
While my favorites on showcase at the new store were Ornati by ace designer Farah Khan Ali, Aaranya taking on from foliage, Butterfly that captures the essence of a free-spirited woman, Bombay Deco as Mumbai styled the CaratLane way, and Banarasi Brocade and Madhubani for a tribute to our cultural heritage, Noor-E-Kashmir is definitely a worthy addition to the list.
As if the collections were not reason enough for me to love CaratLane, their Flexi Rings, Stackable Rings, and Solitaires already have my heart. 💖
18, Shankar Vihar, Vikas Marg, Delhi - 110092 is the newest and loveliest place for CaratLane to be! 😃
With alluring collections that draw inspiration for ther design from modern roots - that is an amalgam of past and presest - CaratLane has been a one-stop-shop for the jewelry enthusiast in me.
CaratLane's craftsmanship draws from the core concept of empowering the modern-age woman who is a confident lady out there to conquer the world with her dreams. Quite recently, CaratLane joined hands with Tanishq - India’s largest retail jeweler - from the house of Titan, and is now a Tanishq partnership.
Titan Company Limited has strategically invested in CaratLane to work towards a common objective of providing a distinctive shopping experience that fits like a glove with today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewelry brand.
Known for its signature jewelry-buying experience across all platforms, CaratLane now has over 42 brand stores across the country with the newest one being launched in Indirapuram at Vikas Marg, being store number 12 in Delhi NCR alone.
CaratLane also pioneered a unique Try@Home feature for jewelry buyers in the country, where customers can book an appointment, get their desired jewelry delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewelry buyers to try multiple pieces without, literally, having to putting them on.
The trinity of Virtual Try On, Perfect Look App, Try@Home functions keeping customer convenience and a hassle-free experience as its focus. Tapping into major metro and mini metro cities, with designs that are set apart from the run-of-the-mill ideologies, CaratLane impresses me with each new collection, and Noor-E-Kashmir, taking the lead from saffron, Pahalgam, Jhelum, and all such entities associated with heaven on Earth, is no exception.
On the occasion of launch of the new CaratLane store, Founder and CEO Mithun Sacheti had this to say.
“Delhi is one of our key markets as our simplistic yet trendy designs are very well received and loved by the consumers here. This has encouraged us to launch our twelfth store which will help us make modern jewelry even more accessible. Located on East Delhi’s most prominent area Vikas Marg, the Shankar Vihar store will give users easy access to our jewelry including our latest collection ‘Noor-e-Kashmir’ inspired by the mesmerizing colors of the Valley. Like all our other stores, here too we've created a whole new world of precious jewelry - beautifully urbane and edgy designs for everyday wear.”
Designed for a truly omnichannel experience, a visit to any CaratLane store is always a delight.
While my favorites on showcase at the new store were Ornati by ace designer Farah Khan Ali, Aaranya taking on from foliage, Butterfly that captures the essence of a free-spirited woman, Bombay Deco as Mumbai styled the CaratLane way, and Banarasi Brocade and Madhubani for a tribute to our cultural heritage, Noor-E-Kashmir is definitely a worthy addition to the list.
As if the collections were not reason enough for me to love CaratLane, their Flexi Rings, Stackable Rings, and Solitaires already have my heart. 💖
18, Shankar Vihar, Vikas Marg, Delhi - 110092 is the newest and loveliest place for CaratLane to be! 😃
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