Tuesday, September 04, 2018

MediaTek Is An #EverydayGenius...

In an increasingly tech-savvy world, humans are as dependent on technology as technology is on humans for breakthroughs in research in numerous fields of computer science such as artificial intelligence, machine learning, and internet of things.

It comes as no surprise then, that an increasing number of people are being exposed globally to the idea of technology becoming a part and parcel of our everyday lives. Without even realizing the fact that our interaction with technology has become an obsession and intrusion for the most part of it, we carry on with our daily grind.

For the layman however, understanding the concept(s) behind even the most intricate technology may seem to be a daunting task and an element of clarity and simplicity is required to accustom the lesser-knowing self to adapt to the ease of newer innovations.

One such initiative to farther the reach of technology facilitated by crystal cut interaction interspersed with informal, yet interesting conversations is MediaTek Technology Diaries by a pioneer in the field of electronics and computer science engineering.



MediaTek is a global fabless semiconductor company that enables 1.5 billion connected devices a year. A market leader in developing innovative systems-on-chip (SoC) for mobile devices, home entertainment, connectivity and IoT products, MediaTek is a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearable and automotive solutions.

MediaTek is committed to delivering the latest technologies across a range of products and solutions. From the mobile industry and automobile sector to health, entertainment and next generation wearables, MediaTek has it covered.



The use of technologies like AI, 5G, NB-IoT and the likes across their upcoming and established projects aids MediaTek in providing scalable solutions in fields like distributed computing. With Edge AI and APU (Accelerated Processing Unit), MediaTek's efforts match the brand philosophy that 'This Chip Changes Everything.



According to Kuldeep Malik, Director Corporate Sales, MediaTek India,

“Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in 20 percent of homes globally and nearly 1 of every 3 mobile phones is powered by MediaTek. MediaTek chips power next-generation smartphones, tablets, TVs and voice assistants and all kinds of intelligent devices to transform how people interact with each other and the world around them. A new category of devices is driving features and consumer expectations forward with advancements in power, performance, AI, and connectivity. With the Technology Diaries we want to help the less savvy consumers understand and be comfortable using these technologies to their advantage.”



The inaugural session of #MediaTekDiaries consisted of two personal favorites in the technology and entertainment sectors respectively on the panel - ultimate Tech Grand Master Mr. Rajiv Makhni and the country's popular voice behind the mic every morning, RJ Naved.



Forming a bridge between individuals and their environment for meaningful interaction with home appliances through leading connectivity and multimedia technologies fueling a revolution in home entertainment products and home automation through processors and chips powering the next generation of home entertainment devices, MediaTek is a reliable name in their field of work.



While the discussion focused on IoE (Internet of Everything), Neural Networks, and all there was to the omnipresence of technology in our lives,  there were also barriers to the pervasiveness of technology that were highlighted, wherein radio as a medium could help reach most, if not all nooks and corners of the country.

The vision and mission of 'Everyday Genius' was clearly evident at the inaugural Delhi chapter, and MediaTek's Technology Diaries are all set to pan national limits in the subsequent sessions. :)

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