Tuesday, June 30, 2015

Zenfone2 Goes Social!

Being a proud owner of an ASUS Zenfone 5, I was elated when I had heard that ASUS would be launching the ASUS Zenfone2, which would be surpassing the standard set by Zenfone 5, and creating its own identity in this competitive world.

I had been fortunate enough to even attend the official launch at the Kingdom of Dreams in the presence of ASUS Global CEO, Mr. Jerry Shen and other senior officials from ASUS. Also, it was expected to be a starry affair with popular names from the film fraternity, of the likes of the Nawab of Pataudi, Saif Ali Khan, ace photographer Dabboo Ratnani and singer, Aditi Singh Sharma in attendance.

I marveled at the excellence in the craftsmanship of ASUS Zenfone2, and was equally impressed by their social media marketing strategies, which had brought the outstanding features, possessed by ASUS Zenfone2, to the limelight.

Fear not, because ASUS Zenfone2 a.k.a. Agent Z is here. Armed with 13 MP PixelMaster Camera, and Dual-Color Real Tone Flash, Agent Z shoots like a trained assassin! You are set to get the perfect clicks, thanks to the enhanced sensitivity, even in low-light mode, without doubt.

Agent Z is to be driven like a champion racer. Powered by lightning fast 4 GB RAM and Intel Atom Processor, you're bound to get work done in the blink of an eye!

Agent Z makes sure that it owns the red carpet, thanks to its incredible design, a trademark of the ASUS flagship.

ASUS has made sure that they capture the attention of the Indian audience by focusing on the capability of ASUS Zenfone2, namely the unmatched quality of the PixelMaster, with the popular campaigns on various social media platforms.

Two such campaigns are the ASUS Zenfone2 India Unseen Project, wherein the best snaps from all over India, capturing the beautiful heritage of the mainland have been invited from Zenfone2 users with the tagline - Let's See The Unseen, and the ASUS Zenfone2 Night Walkers, wherein a group of over 150 Mumbai Instagrammers gathered to see what others can't see with the incredible ASUS Zenfone2.

I am mighty impressed with ASUS as a brand, and with their interesting social media marketing campaigns. :)

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